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A unique thick gel attractant that goes much further that just covering up unnatural plastic or human odors. "HOT SAUCE GEL" tm) actually has the taste and flavor of "MAGNUM BAITFISH" (tm) formula, which literally turns your artificial lure into the real thing. Add to it the fact that "HOT SAUCE GEL" applied to any lure virtually imitates the slime coat which all baitfish have lubricating the bait/lure to protecta soft plastic bait. Outstanding catches of largemouth bass of 17lbs. 9oz., 17lbs. 14oz., and 18lbs. 4oz., and the largest a 20lbs. 12oz. largemouth were caught on soft plastic lures smothered in "HOT SAUCE GEL." There have been hundreds of bass over 10lbs. And 1000,s of tournament finishes, accredited to the use of "HOT SAUCE GEL" brand fish attractant. One of the best feature of the "HOT SAUCE GEL" is that it is non-species specific. The days of carrying around 6 different scents for 6 different situations are over. In one bottle of "HOT SAUCE GEL" are the keys to Bass & Walleye, Halibut to speckled Trout or Redfish, proven effective in both freshwater & saltwater. Fish love the smell, but one taste and there hooked.